My Story.
My Story.
Originally starting my design career as an Architect, I transitioned into digital product design and strategy almost ten years ago to the day I write this. What started as a hobby of making websites for fun has turned into a fulfilling career spanning London, Singapore, and now the US. Throughout this time I have been primarily focussed on large scale strategic design initiatives, partnering with the likes of Apple, Twitter, and Beats by Dre to create world-class digital products.
Originally starting my design career as an Architect, I transitioned into digital product design and strategy almost ten years ago to the day I write this. What started as a hobby of making websites for fun has turned into a fulfilling career spanning London, Singapore, and now the US. Throughout this time I have been primarily focussed on large scale strategic design initiatives, partnering with the likes of Apple, Twitter, and Beats by Dre to create world-class digital products.
Some of my most notable work includes bringing the Genius Bar to millions of user’s pockets with the Apple Support App, helping relaunch Beats by Dre as a content-first e-commerce experience, and launching one of the first personalized wealth management apps for Credit Suisse. My work has been featured in numerous industry publications including The Verge, Tech Crunch, and Reuters and I have gratefully received awards from The Webbys, Communication Arts, and D&AD.
Some of my most notable work includes bringing the Genius Bar to millions of user’s pockets with the Apple Support App, helping relaunch Beats by Dre as a content-first e-commerce experience, and launching one of the first personalized wealth management apps for Credit Suisse. My work has been featured in numerous industry publications including The Verge, Tech Crunch, and Reuters and I have gratefully received awards from The Webbys, Communication Arts, and D&AD.
You can currently find me in sunny LA where I lead an amazing team at Elephant. As a designer and leader, I always strive to create products that not only provide valuable utility but build a deeper emotional connection with users - placing an emphasis on rapid prototyping and research-driven design strategy. I feel incredibly lucky to work in a field I enjoy so much, and pride myself on bringing this positive attitude and passion into all aspects of our creative environment.
You can currently find me in sunny LA where I lead an amazing team at Elephant. As a designer and leader, I always strive to create products that not only provide valuable utility but build a deeper emotional connection with users - placing an emphasis on rapid prototyping and research-driven design strategy. I feel incredibly lucky to work in a field I enjoy so much, and pride myself on bringing this positive attitude and passion into all aspects of our creative environment.
Beyond my day-to-day, I'm an active member of a number of international design juries and a regular contributor to the world of academia including lecturing at Loyola Marymount University and coaching for MAIP (Multicultural Advertising Intern Program). I have also recently published a book in collaboration with Theo Soares called Design to be remembered.
Beyond my day-to-day, I'm an active member of a number of international design juries and a regular contributor to the world of academia including lecturing at Loyola Marymount University and coaching for MAIP (Multicultural Advertising Intern Program). I have also recently published a book in collaboration with Theo Soares called Design to be remembered.
Work.
Work.
Apple
Multiple strategic partnerships since 2017, including the launch of the Apple Support app, the redesign of Apple.com, and the Apple Store app.
Beats by Dre
Leading product design across web, product, services, & retail. Recently relaunching beatsbydre.com as a content-first commerce experience.
FX Networks
Research, product strategy, and design to envision a bold new user experience for FX’s OTT streaming platform. Bringing its ‘Fearless’ strategy into an immersive UI.
Credit Suisse
Digital transformation of Credit Suisse’s private banking business and service model, offering on-demand, intelligent banking to high net worth individuals.
Helping craft a simplified product narrative for about Twitter.com. Inspiring more people to join the platform and effectively telling the story of the brand.
Kia Motors
Leading the reinvention of Kia’s digital customer experience, helping bring the true quality and innovation of the cars to life across, web, apps and, retail.
Bennetton
Bringing Benneton’s infamous brand values and attitude into digital, helping reposition them as a leader in digital commerce and brand storytelling.
Audi
Identifying evolving user needs in the car industry and transforming Audi’s digital experience into as much of a competitive advantage as the cars.
Sky TV
Redesign of the MySky app, giving users complete control over their Sky experience in one simple app, designed for IOS and Andriod customers.
Diageo
Helping Diego launch one of the first direct to consumer digital-only brands, Alexander and James - a responsive web experience for buying high-quality spirits.
Unilever
Strategy and design partnership to envision and create flagship digital experiences, for key European CPG brands, including Knorr and Hellmans.
Red Bull
Bringing to life a number of Red Bull Music Academy events through bespoke web design and at event marketing collateral including architectural graphics.
Floom
Strategy and UX for Floom.com, a global online marketplace, and SaaS platform for independent florists, recently recognized as one of the Top 100 startups in the UK.
Contact.
Contact —
